Could it be that these deep colors are simply that much more difficult to make? Many brands have extended their lines with more hues to choose from, yet there are instances where the actual formulations could still use some tweaking. So much that there are even unique technologies such as the MATCHCo smartphone app, which works to virtually help women find their exact shades. ![]() There are actually more companies today that have made strides toward developing darker foundations. ![]() If you ask most women with deeper complexions, including myself, how easy it is to select foundation to complement their skin tone, there is good chance her answer will be “It can be quite the task” or “The struggle is real.” But just because it is not as easy to pick a foundation shade as it may be to figure out exactly how you like your coffee in the morning does not mean finding the perfect match is impossible.
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